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:: suzanne yada ::

lovely to meet you. let's get things done.

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    • About Suzanne Yada
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    • In which I say goodbye to the Bay Area
    • Tips for an awesome student newspaper experience
    • Announcing my graduation
    • A boatload of good journalism opportunities and events in the Bay Area
    • Leo Laporte on the future of journalism – extended interview
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    E-mail me at:
    suzanne :: at :: suzanneyada :: dot :: com

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About Suzanne Yada

Hello. I am Suzanne Yada. But you knew that.

I worked for the daily newspaper in Visalia, Calif., for roughly three years as a copy editor, editing stories and designing covers and bravely weathering deadlines only to wake up at 3 a.m. second-guessing the accuracy of my headlines. Fun stuff.

I quit my job that I loved (the one pictured below) so I could return to school and finish up my bachelor’s degree.

Errors. Must. Die.

Things I am:

  • Journalism major and business minor at San Jose State University.
  • Social media strategist, designer and steering committee member at the Public Press.
  • Web intern at the Silicon Valley/San Jose Business Journal.
  • Copy editor and web editor at SHiFT Magazine.
  • Vice chairwoman on the CoPress board.
  • Host of CollegeJourn weekly chats.

Things I do:

  • I do that social media stuff.
    • Created a social media strategy for the Public Press.
    • Manage Facebook fan page and Twitter account for the Public Press.
    • Did social media outreach in conjunction with Spot.Us to fundraise for the Public Press’ City Budget Watchdog beat.
    • Devour blog posts about the future of journalism through Google Reader and pass along links via Publish2, Twitter, Facebook and/or Delicious.
    • Blog at the hyperlocal site San Jose Metblogs.
    • Set up Ning social network for KFSC-LP 941.1 FM Visalia.
    • Managed comments and community forums at the Visalia Times-Delta.
  • I develop business stuff.
    • Aided in business planning and research for the Public Press.
    • Created marketing and social media strategies for the Public Press.
    • Drafted marketing plan for low-power radio station KFSC-LP 94.1 FM Visalia.
    • Member of the Entrepreneurial Society at SJSU.
  • I start things.
    • Wrote, edited and designed Explore Central Valley Downtowns, a quarterly insert in the Visalia Times-Delta and Tulare Advance-Register.
    • Started Visaliyoung, an organization dedicated to promoting and advancing the arts in Visalia-area youth.
    • Co-founder and editor of Evolution, the Mt. Whitney High School literary magazine.
    • Started my own independent zine.
  • I manage things.
    • Social media manager for the Public Press.
    • Editor-in-chief at The Campus, College of the Sequoias.
    • Editor-in-chief for The Truth/Xposed, a now-defunct youth magazine in Visalia.
    • Technical editor for the Mt. Whitney High School Pioneer.
  • I design things.
    • Working with the Public Press and IDEO to draft a complete redesign of the newspaper.
    • Designing graphics for the Silicon Valley/San Jose Business Journal.
    • Numerous flyers, brochures and other materials for the Public Press and SPJ NorCal.
    • Designed a handful of spreads in SHiFT Magazine.
    • Redesigned the total market coverage product for the Visalia Times-Delta and Tulare Advance-Register.
    • Designed many A1 pages for Visalia Times-Delta. See my portfolio.
    • In fact, just see my portfolio for more.
  • I write things.
    • Too many things. Just go to my portfolio.
  • I edit wordy things.
    • Copy editor for SHiFT Magazine.
    • Coordinator for Access Magazine.
    • Copy editor for the Visalia Times-Delta and Tulare Advance-Register.
  • I edit things that are noisy.
    • Produced and edited weekly radio show on UK culture at KFSC-LP 94.1.
  • I edit things that move.
    • Shot and edited weekly entertainment video blog at the Visalia Times-Delta.
  • I fundraise and plan events for things that are awesome.
    • Helped organize fundraisers for The Public Press, including events and campaigns in conjunction with Spot.Us.
    • Publicized and moderation live online comments for SPJ NorCal “A Conversation About the Chronicle” journalism panel.
    • Helped organize music festival for KFSC-LP 94.1 FM.
    • Organized Arts and Culture Festival for Visaliyoung, including obtaining all permits, booths, live music and insurance needed.
    • Organized and publicized fundraisers for two European trips with the Sequoia Youth Symphony, including writing press releases, designing the logo and letterhead, and appearing on local media outlets.

Things I’m going to do

(In this order, as of July 11, 2009)
  • Speak on a panel on Twitter and journalism at the AEJMC conference in Boston this August.
  • Write for the Spartan Daily when school starts in August.
  • Report on the Online News Association conference in San Francisco this October.
  • Graduate.
  • Take over the world.
  • Pay off my student loans.

Things I like that aren’t so journo-ey

  • Traveling
  • Playing piano
  • Playing violin
  • Screaming at a San Jose Earthquakes game
  • Trying out new dining options
  • Soaking in some modern art
  • Hitting random on my iPod
  • Laughing at British comedy
  • Having deep conversations. With you.
Just in case you didn’t know, any opinion expressed here is solely of my own; I do not represent any current or former employers or internships, nor do I represent any current or former educational institutions.
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    Breathing in fresh air is healthy for you. Spending time playing on swing sets and taking walks in the park can lead to a better mood and higher self esteem.
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    I accept advertising on my site for legitimate companies and organizations, and also via Google Ads. Advertising with me does not guarantee you positive coverage here or in any other of my professional journalistic work. But it is appreciated and I consider it a reader service. Contact me at suzanne ::at:: suzanneyada.com to discuss rates.

    I also use an Amazon affiliate program with any books or products that I link to. If you purchase an item through any of the posted links, I get a small cut of that profit.
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